Best Paid Search and Paid Social Campaign Management Software (September 2026)

1

Semrush

Top pick

semrush.com

Best for Marketing agencies and PPC teams·Free trial

Semrush is a digital marketing platform that includes tools for paid advertising research and planning alongside its broader SEO and content offerings. Its advertising toolkit lets users analyze competitors' PPC campaigns, review ad copy history, research keywords for search ads, and estimate traffic and cost data. It also supports market research and landing page analysis to inform campaign strategy. Semrush is used by marketers, agencies, and businesses that manage paid search campaigns and want competitive insight alongside organic search data within a single platform.

• Competitor ad research
• Keyword research for PPC
• Advertising position tracking

2

Marin Software

marinsoftware.com

Best for Enterprises and agencies managing multi-channel ad spend

Marin Software is a digital advertising management platform that centralizes campaign creation, bid management, and reporting across search, social, and e-commerce advertising channels. It allows advertisers to manage paid campaigns on platforms such as Google Ads, Microsoft Advertising, Amazon, and various social networks from a single interface. The platform includes cross-channel analytics, budget allocation tools, and automation features aimed at optimizing ad spend. Marin Software is generally suited to performance marketing teams, agencies, and enterprises managing large, multi-platform paid advertising budgets that require consolidated reporting and workflow efficiency.

• Cross-channel campaign management
• Bid and budget automation
• Unified performance reporting

3

Smartly.io

smartly.io

Best for Large advertisers and agencies running multi-channel paid social

Smartly.io is an advertising automation platform that helps teams manage and optimize paid social and search campaigns across channels such as Meta, TikTok, Google, Pinterest, and Snapchat. It combines creative automation, campaign management, and reporting in one interface, allowing marketers to build ad variations at scale, automate budget and bid decisions, and analyze performance across platforms. The tool is generally used by larger advertisers and agencies running high-volume, multi-channel paid social campaigns that require coordinated creative testing and centralized reporting.

• Creative automation
• Cross-channel campaign management
• Performance reporting

4

Search Ads 360

marketingplatform.google.com

Best for Agencies managing large multi-engine search campaigns·Paid only

Search Ads 360 is a bid management and campaign platform for paid search advertising, part of Google Marketing Platform. It allows agencies and advertisers to manage search campaigns across multiple engines, including Google Ads and Microsoft Advertising, from a single interface. The platform offers automated bidding strategies, cross-engine reporting, budget management, and inventory-based campaign generation for large product catalogs. It integrates with other Google Marketing Platform products such as Campaign Manager 360 and Analytics. Search Ads 360 is aimed at agencies and enterprise marketing teams managing large-scale, multi-account paid search operations.

• Cross-engine bid management
• Automated bidding strategies
• Cross-account reporting

5

WordStream

wordstream.com

Best for Small businesses and agencies managing PPC campaigns·Free trial

WordStream provides tools for managing paid advertising campaigns across platforms such as Google Ads and Facebook Ads. It offers keyword research tools, including a free keyword tool, along with account alerts, performance grading, and optimization recommendations aimed at improving campaign efficiency. The platform also provides reporting features to track spend and performance across accounts. WordStream is used by small and mid-sized businesses, as well as marketing agencies, that manage PPC and social advertising and want guidance on budget allocation, keyword targeting, and campaign structure without requiring deep in-house PPC expertise.

• Keyword research tool
• Campaign performance grading
• Cross-platform ads management

6

Optmyzr

optmyzr.com

Best for PPC agencies and in-house paid search teams·Free trial

Optmyzr is a PPC management platform used to optimize, automate, and report on paid search and shopping campaigns across networks such as Google Ads, Microsoft Advertising, and Amazon Ads. It offers rule-based automation scripts, bid and budget management tools, audits, and white-label reporting dashboards. The platform is aimed at PPC agencies, in-house marketing teams, and consultants managing multiple accounts who need to save time on repetitive campaign tasks while maintaining visibility into performance trends across clients or brands.

• Campaign automation scripts
• Bid and budget management
• White-label reporting dashboards

7

Hootsuite

hootsuite.com

Best for Marketing teams managing multiple social accounts·Free trial

Hootsuite is a social media management platform that allows teams to schedule posts, monitor engagement, and manage multiple social accounts from a single dashboard. It includes tools for content planning, analytics reporting, and social listening across networks such as Facebook, Instagram, LinkedIn, and X. Some plans support social ad boosting and campaign performance tracking alongside organic content management. The platform is commonly used by marketing teams and agencies handling multiple brand accounts who need centralized scheduling, collaboration, and reporting features.

• Post scheduling
• Social analytics
• Ad boosting integration