Best Content Planning and AI Writing Tools (September 2026)

1

CoSchedule

Top pick

coschedule.com

Best for Marketing teams managing multi-channel content calendars·Free trial

CoSchedule is a marketing calendar and workflow platform used to plan, organize, and publish content across channels. It provides a centralized calendar for scheduling blog posts, social media updates, and marketing campaigns, along with tools for task management, team collaboration, and approval workflows. CoSchedule also includes headline analysis and content organization features aimed at improving planning efficiency. The platform integrates with popular blogging and social media tools, making it suited for marketing teams that coordinate multiple content types and contributors and need a shared view of publishing timelines and campaign progress.

• Marketing calendar
• Workflow and approvals
• Social media scheduling

2

Copysmith

copysmith.ai

Best for Marketing teams and e-commerce retailers·Free trial

Copysmith is an AI content generation platform designed to help teams produce marketing copy at scale. It offers templates for product descriptions, ad copy, social media posts, blog content, and email campaigns, aiming to speed up the writing process for marketers and e-commerce businesses. The platform includes collaboration features that let teams review, edit, and approve content together, along with integrations for publishing to various e-commerce and marketing platforms. It is generally suited to marketing teams, agencies, and online retailers looking to generate bulk copy variations more efficiently than manual writing alone.

• AI copy generation templates
• Team collaboration and approval
• E-commerce platform integrations

3

Frase

frase.io

Best for Content marketers and SEO teams·Free trial

Frase is a content optimization platform that helps writers research, outline, and refine articles based on search intent. It analyzes top-ranking pages for a given keyword and generates content briefs highlighting common topics, questions, and structure. The tool also includes an AI writing assistant for drafting sections, generating outlines, and answering questions pulled from search results. Frase offers on-page SEO scoring to compare drafts against competing content. It is used by content marketers, SEO specialists, and agencies looking to streamline research and briefing before and during the writing process.

• Content briefs from SERP data
• AI writing assistant
• On-page SEO scoring

4

Scalenut

scalenut.com

Best for Content marketers and SEO-focused agencies·Free trial

Scalenut is an AI-powered content marketing platform that helps teams plan, research, and write SEO-oriented content. It offers keyword clustering, AI-generated content briefs, and an AI writing assistant to draft articles, along with an on-page optimization tool that scores content against ranking factors. The platform also includes topic cluster planning and content management features to organize editorial workflows. Scalenut suits content marketers, SEO specialists, and agencies looking to combine keyword research, content creation, and optimization within a single workspace rather than using separate tools for each stage.

• AI content writer
• Keyword clustering
• On-page SEO optimization

5

Jasper

jasper.ai

Best for Marketing teams needing AI-assisted content creation·Free trial

Jasper is an AI writing platform designed to help marketing teams generate content such as blog posts, social media copy, product descriptions, and ad text. It offers templates for common content formats, brand voice customization to maintain consistent tone across outputs, and integrations with other marketing tools. Jasper is used by content marketers, agencies, and businesses looking to speed up drafting and ideation processes. The platform supports collaborative workflows, allowing teams to manage content production at scale while editing and refining AI-generated drafts to fit specific campaigns and channels.

• Brand voice customization
• Content templates library
• Team collaboration tools

6

INK

inkforall.com

Best for SEO-focused content marketing teams·Free trial

INK is a content writing platform that combines AI text generation with SEO optimization scoring. It offers a content editor that provides real-time suggestions based on search intent and competitor analysis, aiming to help users produce content likely to rank in search engines. The tool includes templates for blog posts, product descriptions, and other marketing copy, along with grammar and readability checks. INK is generally suited to content marketers, SEO specialists, and small marketing teams looking to streamline writing and optimization within a single interface.

• AI content generation
• SEO optimization scoring
• Content editor templates

7

Surfer SEO

surferseo.com

Best for SEO and content marketing teams·Free trial

Surfer SEO is a content optimization platform that analyzes top-ranking search results to provide data-driven recommendations for on-page SEO. It offers a content editor that scores drafts against competitor pages, suggesting keywords, headings, and word counts to improve topical relevance. Additional tools include a content audit feature for existing pages and a SERP analyzer for keyword research. It integrates with Google Docs and WordPress. The tool suits SEO specialists, content writers, and marketing teams looking to align written content with search engine ranking factors before and after publication.

• Content scoring editor
• SERP competitor analysis
• Content audit tool

8

Writer

writer.com

Best for Enterprise marketing and content teams·Free trial

Writer is an AI-powered writing platform designed for enterprise content and marketing teams. It combines generative AI tools with brand style guides, terminology controls, and governance features to help organizations maintain consistent voice and compliance across content produced by multiple contributors. Users can draft, edit, and optimize copy directly within the platform or through integrations with existing tools like Google Docs and content management systems. Writer suits larger marketing, communications, and content operations teams needing centralized control over brand voice and content quality at scale.

• Brand voice style guides
• AI content generation
• Terminology and compliance controls

9

Outranking

outranking.io

Best for SEO and content marketing teams·Free trial

Outranking is a content optimization platform that combines SEO research, AI-assisted writing, and workflow management. It generates data-driven content briefs based on SERP analysis, offers content scoring against top-ranking pages, and provides AI writing tools to help draft and refine articles. The platform includes features for keyword clustering, topic research, and collaborative editing, aiming to streamline the process from research to publication. It suits content marketing teams, SEO specialists, and agencies focused on producing search-optimized content at scale.

• SEO content briefs
• AI writing assistance
• Content scoring & SERP analysis

10

GrowthBar

growthbarseo.com

Best for Bloggers and small marketing teams·Free trial

GrowthBar is an SEO and content marketing tool that helps users research keywords, analyze competitors, and generate blog content with AI assistance. It provides keyword search volume, difficulty scores, and related keyword suggestions, along with a Chrome extension that overlays SEO data on Google search results. GrowthBar also includes an AI writing assistant that drafts blog posts using targeted keywords, along with backlink data and rank tracking features. It is suited to bloggers, small business owners, and marketing teams looking for a combined keyword research and content creation workflow.

• AI content generation
• Keyword research
• Competitor SEO analysis