Best CRM Software for Sales Teams (September 2026)

1

Keap

Top pick

keap.com

Best for Small businesses and solopreneurs·Free trial

Keap is a CRM and marketing automation platform aimed at small businesses and solopreneurs. It combines contact management with email and SMS marketing automation, sales pipeline tracking, invoicing, and appointment scheduling. Keap allows users to build automated workflows that follow up with leads, tag contacts based on behavior, and trigger campaigns without manual intervention. It also offers landing page and form builders for capturing leads. The platform is often used by service-based businesses and small teams looking to consolidate client management and marketing tasks into one system.

• Marketing automation
• Sales pipeline tracking
• Invoicing and scheduling

2

Freshsales

Free plan

freshworks.com

Best for Small to mid-sized sales teams

Freshsales is a customer relationship management platform developed by Freshworks, designed to help sales teams manage leads, contacts, and deals in one place. It offers built-in phone and email tools, visual sales pipelines, contact scoring, and workflow automation. An AI assistant, Freddy, provides deal insights and suggests next actions. The platform integrates with other Freshworks products and third-party apps, and is aimed at organizations seeking a unified view of customer interactions without relying on multiple disconnected tools.

• Visual sales pipelines
• Built-in phone and email
• AI-driven deal insights

3

Copper

copper.com

Best for Small to mid-sized teams using Google Workspace·Free trial

Copper is a customer relationship management platform built to integrate closely with Google Workspace, embedding CRM functions directly into Gmail, Calendar, and Drive. It tracks contacts, deals, and communication history automatically, reducing manual data entry. The tool offers pipeline visualization, task management, and reporting features aimed at relationship-driven sales processes. Copper suits small to mid-sized businesses and agencies that rely heavily on Google's productivity suite and want a CRM that fits within that existing workflow rather than a standalone system requiring separate adoption and training.

• Gmail and Calendar integration
• Visual sales pipelines
• Automated contact tracking

4

Capsule CRM

capsulecrm.com

Best for Small and medium-sized businesses·Free trial

Capsule CRM is a customer relationship management platform that helps businesses organize contacts, track sales pipelines, and manage tasks and communications in one place. It offers features such as contact management, opportunity tracking, email integration, and reporting, along with customizable pipelines to reflect different sales processes. Capsule integrates with tools like G Suite, Mailchimp, and Xero, allowing teams to connect their existing workflows. It is often used by small and medium-sized businesses seeking a straightforward CRM without extensive complexity, though it also supports more advanced customization for growing sales teams.

• Sales pipeline tracking
• Contact management
• Third-party integrations

5

Microsoft Dynamics 365 Sales

dynamics.microsoft.com

Best for Mid-size to large sales teams using Microsoft tools·Free trial

Microsoft Dynamics 365 Sales is a customer relationship management application from Microsoft that supports lead and opportunity management, pipeline tracking, and sales forecasting. It integrates with other Microsoft products such as Outlook, Teams, and Excel, and includes reporting and analytics features powered by Power BI. AI-assisted insights can help surface relevant customer information and suggest next steps. The platform is aimed at sales teams within organizations already using Microsoft 365 or other Dynamics 365 applications, ranging from mid-sized businesses to larger enterprises with more complex sales processes.

• Lead and opportunity tracking
• Microsoft 365 integration
• Sales forecasting and analytics

6

SugarCRM

sugarcrm.com

Best for Mid-market and enterprise businesses·Free trial

SugarCRM is a customer relationship management platform offering separate modules for sales (Sugar Sell), marketing automation (Sugar Market), and customer service (Sugar Serve). It provides contact and account management, pipeline tracking, workflow automation, and reporting, with options for cloud-hosted or on-premise deployment. The platform supports customization of fields, modules, and business logic to fit specific processes. SugarCRM suits mid-market and enterprise organizations that need a configurable CRM system to unify sales, marketing, and support activities across teams.

• Sales pipeline management
• Marketing automation
• Customizable workflows